“Two hundred and eighty thousand women were diagnosed with breast cancer just last year,” said Cortney Nicolato, Vice President, Get Real, during an interview on Doctor Radio on SiriusXM satellite radio with Oncologists Dr. Abe Chachoua and Dr. Silvia Formenti. “We can’t wait for research to be publicized to begin eradicating this disease. This is something Get Real and the Dr. Susan Love Research Foundation is committed to achieving.” Nicolato was on the show to discuss the Dr. Susan Love Research Foundation’s groundbreaking Health of Women (HOW) study. It’s the first-ever global online study designed to examine causes, treatment and prevention of breast cancer. Dr. Susan Love’s goal, says Nicolato, is to have one million women and men participate in the Health of Women study. The oncology show is broadcast nationwide on SiriusXM Channel 81. The satellite giant reaches more than 35 million subscribers.
The custom designed HOW study platform, built by Get Real, gives researchers access to “real time” data collection. The HOW study asks questions through modular based surveys about health and habits over 20 years. The platform also gives researchers the ability to reach a larger pool of participants by providing the surveys online, unlike the mailed paper copies of the past.
“We are in this study for the long haul,” added Nicolato. “Our goal is to watch these men and women and document their experiences over time, possibly up to 20 something years. We know we can’t cure breast cancer today. We don’t even know the causes, but this study should provide an answer. Our goal is to have thousands and thousands of researchers armed with this data.”
Nicolato also discusses Get Real’s ability to build patient focused apps for different hospitals and groups. “Be your own health advocate related to your health information,” said Nicolato. “Do it for yourself, your children. Be that advocate because you are the only who knows every aspect of your health journey.”
Click the video below to listen to Nicolato’s entire interview with Doctor Radio – SiriusXM Channel.