It’s a big day for Get Real in Southampton England. At a crowded ceremony, University Hospital Southampton NHS launched a groundbreaking personal health record, developed by Get Real Consulting. Called My Health Record, the personal health record allows patients to record their own health data online and on their smartphones, and then assist them in understanding and benefiting from that data while working with their doctors one-to-one. Initially the personal health record will concentrate on Inflammatory Bowel Disease, maternity and respiratory medical issues. In this Skype video, Get Real’s Robin Wiener explains from London why the launch is important.