Get Real Health enjoyed early success by developing custom patient engagement and personal health applications for large healthcare providers until the Great Recession hit and they saw client budgets shrinking before their very eyes.
With careful observation, thorough market analysis and strong leadership, CEO Mark Heaney and his team transformed Get Real Health from a custom solutions shop to a product licensing company, which was what the market was looking for – and could afford – at the time. By changing their business and operating models with the creation of their flagship product InstantPHR™, Get Real Health didn’t just survive the economic downturn, they thrived.
In this article in CEO Blog Nation, Heaney explains how identifying and adapting to changing market conditions enabled Get Real Health to land on their feet at a time that they could have easily become a casualty of the recession.
